S.M.A.S.H MonstersPerfect Drift

FIFA

Electronic Arts

FIFA 10 - Wii

Overview

This was my first professional job in the industry. I was hired on by Electronic Arts as a co-op student on the design team and was kept on after I finished University.

The main skills I learned on this project were how to rapidly iterate on wireframes, and how to properly communicate my designs.

An image of the main menu for FIFA 10 for the Wii

FIFA 10 - Wii

Designs and Documentation

Here you can see a finished mockup from one of the menu screens, plus a wireframe for the Team Central feature.

And in this design document, you can see the final mockup for the Team Central feature, as well as the level of detail I went into in order to communicate those designs to the rest of the team. The original document was 16 pages long but this should give you a good idea.

One of the menu screens for FIFA 10 for the WiiA wireframe of the Team Central main menu in FIFA 10 for the Wii

FIFA 10 - Wii

Outcome

I was never updated on what our KPIs were on these projects, so I don't really have a measurable outcome. I gained a lot of new knowledge, some professional experience, and a good start to my career.

FIFA 11

Overview

Joining near the end of production, and right before release, my tasks were repetitive but, coming from the Wii, a great intro into next gen development.

My Role

I helped out on the design and production team by writing new stories for career mode, setting up tournaments, and answering questions from the translation team in Spain.

A screenshot of Career Mode in FIFA 11 in the German language.

FIFA 11

Career Mode and Tournaments

One of my tasks was to write news stories for Career Mode, which were then translated into 16 different languages and made me the liaison with the Localization department in Spain.

I was also tasked with setting up some tournaments, which required a lot of research on football tournaments from around the world.

Here you can see a screenshot from Career Mode where you can see my tiny, tiny bit of story at the bottom-middle.

A screenshot of Career Mode in FIFA 11. You can just see the news story I wrote for it in there way at the bottom. Yes!

FIFA 11

Outcome

Though it was more filler tasks and not so much UX Design work, it was still a good experience. It landed me a spot on FIFA Ultimate Team where I really got to start diving deeper into UX Design for games.

S.M.A.S.H MonstersPerfect Drift