What I do

Refine and Set Goals

I work with you to define and solidify your goals so everyone understands why we’re doing what we’re doing, and the overall direction of the company and project.

Adapt the Process

I then adapt the UX process to best fit your goals, timeframe, budget, and project, then define a roadmap.

UX Everything!

I then work where needed to make sure your project is researched, wireframed, prototyped, tested, documented, released, reiterated, and hitting your KPIs.


Moz | STAT Search Analytics

June 2017 - Present

UX Manager

(Acquired by Moz in October 2018) Managing and directing the UX culture and processes, building cross-functional relationships with other departments, educating others on the role of UX Design, mentoring other designers, conducting research, guiding the product team, and empowering confident decisions that will affect the future of the company.


Aug 2016 - Present

UX Strategist & Consultant

Applying the UX process to a wide range of projects, from start-ups to simple site redesigns. All work I do is justified by data and works towards your overarching goals. I assess, tailor, and execute on all things UX.

Vision Critical

Apr 2015 - May 2017

Lead UX Designer

On a design team of 7, our goal was to redesign their current SaaS platform. I conducted user research and analyses to define and solve problems, delivered wireframes, sitemaps, prototypes, and design documentation to the dev team, plus more.

A Thinking Ape

Dec 2012 - Jan 2015

Senior UX Designer | Game Designer

Worked on multiple mobile apps. Used our metrics tools to gather data on our users to justify design decisions for new features and additions. Also supported other projects with usability testing on low to hi fidelity prototypes.

EA Canada

Jan 2009 - Nov 2012

UX Designer | Game Designer

Worked on 5 different titles across console, mobile and web for over 3 years. Introduced and taught best UX practices along the way. Worked closely with the user research department to gather data for prototypes of all levels, and to justify design decisions for new features.